Taste the Label.

Hand pick your favorite cut! Taste the Label — and the difference.

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WHY BLACK LABEL?

Precision-aged. Proven by flavor. This is beef worth knowing.

🧬 Genetically Inclined for Flavor
🌾 Grain-Finished for Marbling
Dry-Aged for Depth
📅 Raised Under 30 Months for Tenderness
🇺🇸 Raised in the USA
No Preservatives

Beef this bold doesn’t happen by accident. It’s in the bloodline. You’ll taste the difference.

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